In the initial stages, thorough discussions were held with Aura Catering to identify their specific requirements. They sought a solution that would offer flexibility, automation, and better communication with their customers. Extensive market research was conducted to identify trends in the catering industry. The team explored existing digital solutions and competitor offerings to determine what features were necessary to stay competitive.
The project prioritized a user-centered design approach. This involved creating detailed user personas and journey maps to understand customer expectations. The goal was to make the platform intuitive, easy to use, and aesthetically appealing. A robust technology stack was selected, ensuring scalability, security, and the capability to handle a high volume of transactions.
